Those sites that no longer ranked well for popular keyphrases had to take extreme steps to salvage the vacation buying season.
What many didn't recognize is that Google has each right to make process changes and if they opt to drop sites that lack significance, it is their business. Firms that depend on Google’s free lists as their one source of internet traffic lack good sense. And since SEO, obviously, is the art of manipulating internet site ranking ( not necessarily with the best interests of searchers under consideration ), it was only a matter of time till Google made a decision to make some changes.
As for the commercial sites who've been battered by the Florida update here are some suggestions.
The bottom line is become pro-active instead of reactive, stop whining about Google and find alternate sources of net traffic.
Sharon Housley manages selling for NotePage, Inc Search Engine Optimization a company concentrating on alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be discovered at content , and Search Engine Optimisation .