Search Engine Optimization. This was back in the moment when one individual designed, built, maintained, hosted and promoted a domain.
This has led to the trend of bringing in expert search engine promotion experts or firms to help. Ask Jeeves and Lycos now offer their S.E.O service to help corporations get found in the ‘organic ‘ results of search websites. Even though it can be spelt a spread of ways agreement after that will be complicated.
But search website optimization does not have to be difficult outside the reach of the average site controller. Too high a density might be considered “spamming”, and is dependent to a certain level on the actual engine in question. If you've a fifty page website, getting Lycos to offer you SEO services will cost a clean $10,000.