I have been asked for my viewpoints about changes in search website copywriting, so I assumed I’d share some of my revelations. But primarily based on what I have seen so far, I do have some findings to share responding to one or two common questions. “Many say that ‘over-optimized ‘ sites are being penalised. Example : Do a Google search for the term “website design. ” These pages had a good level of saturation. By Karon Thackston 2003 unique content I latterly took on a project for an Internet site that sells gas logs that I believed would make an engaging real-world example. As many folks ask me what goes thru my mind when I write search website optimised copy, I took this chance to make notes as I wrote.
I will now share that info with you so that you can make the obligatory changes to your own copy. My job was to rework the index page ( from nothing ) so as to boost SE rankings. I also queried the utilising of features and benefits on the page. While features were discussed, they were conveyed thru industry language with no reasons. ) The product was great, the customer clearly accepted their audience ( proved from the audience research they finished ), and other pages in the site were well crafted warm and inviting.
However the index page required some aid to achieve heavier sales %s and search engine positions. When I went to Google to check on current search site positioning for the site, I found Eiklor Flames at number forty eight. What To Do? During projects where copy already exists I usually like to take a psychological tour of what’s now on the site before I start to rewrite copy from nothing.