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Results in legal action liked by Facebook


2011-05-09

A dad has sued Facebook for not getting permission from elders or guardians before letting members of the net social network know when kids "Like" brands.

"We believe this suit is totally without merit and we'll fight it vigorously," Facebook expounded in a mail reply to an AFP investigation. Barristers representing Scott Nastro and his child in a US district court in NY need the case to incorporate all Facebook members in the state younger than 18 years of age whose names or likenesses have been utilized in "Social Ads." The civil suit filed on Tues. charged California-based Facebook of misappropriating names or likenesses of Nastro's kid and other children to plug products as well as to grow its ranks of members. "Facebook Incorporated . Seems to be repetitively looking for new techniques to employ the names and likenesses of its members, including youngsters, for its own marketing purposes," lawyer Lee Squitieri expounded in court documents. In late 2007, Facebook launched Social advertisements that pair related web advertising with members ' actions like writing reviews for eateries or meaning that they "Like" a brand. The legal action disagreed that such links concerning underage Facebook members represent unapproved endorsements. The suit also took issue with Facebook for including children in its "Friend Finder" service that counsels who members might need to join with in the net community of more than 5 hundred million folk.

Squitieri made a call on the judge to prohibit Facebook from concerning underage members with Social adverts or Buddy Finder and was looking for damages as well as any money generated from adverts concerning children at the social network.

The Fed suit mirrors one filed in California state court last year accusing Facebook of incorrectly using children's names or likenesses by sharing their "likes" at the social network with selected mates.

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