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YouTube upgrade


2011-12-05

YouTube has reprogrammed its site to make it less complicated for spectators to find and watch their fave channels. The facelift, displayed Thursday, is the newest step in YouTube's try to make the Internet's most well liked video site as straightforward to navigate and as pressing to look on as Sky Television. During the process YouTube owner Google Incorporated . Hopes to earn income selling adverts. As an element of the revamp, YouTube is replacing its quiet white background with a hint of grey. The changes are a part of the most important rebuilding that YouTube has undertaken since Google acquired the site for $1.76 bn.

Though Google has been continuously adding more frills to YouTube since that purchase, the videos on the site frequently were stitched in a funny cover that commonly needed visitors to do a large amount of looking to find what they wanted. Google also has been sharpening up other products in the last few months, including its Gmail service and reports section. YouTube's web site has been reorganized to display 3 main vertical columns rather than scattering clips in horizontal rows. The left of the page is dedicated to a column that may be customised to have a viewer's fave channels and monitor the videos being posted by their mates on social networks, including Facebook a rival to Google's own And service. The effort to focus on channels comes a fortnight after YouTube agreed to invest $100 million in original programming from about one hundred stars, media firms and video entrepreneurs. Many of these channels will debut next year.

YouTube hopes further advertising is going to enable it to harvest a good profit from the investment.

The middle of YouTube's new index page is where videos can be played. The selection will change as spectators click a different channel included in their lists in the left column.

The far right column will counsel other videos, based primarily on what type of clips that spectators have studied during the past. Bringing more professionally-produced content and more organisation to YouTube has get more significant since last year's arrival of Google Television an effort to elegantly mix typical TV programming with Web surfing. YouTube's more streamlined look might make the site more engaging to observe on large-screen Televisions using Google's product or other connections to the Net.

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