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Search engine upgraded by Google


2012-03-19

Google explains it is retooling its search machine to go past spotting words in questions and begin understanding what it is folk are asking for. The California-based Net titan is focusing on adding "semantic" capacities to instantly understand meanings of phrases and questions to better get the online info being sought. "Right now, our understanding is very limited," Google fellow and online search vet Amit Singhal expounded of net search Thursday in a message posted up at the firm's Google+ web social network. "Ask us for the ten deepest lakes in America and we'll give you decent results based primarily on those keywords, though not always as we understand what depth is or what a lake is," he said. To make search smarter, Google is using the virtual brain of a Freebase database of data referring to what things are and how they relate to each other.

Google bought the "open-source data graph" when it purchased San Francisco-based Metaweb Technologies in 2010 for a secret sum. "In the time since, we've grown ( Freebase ) from 12,000,000 connected entities and endowments to over 2 hundred million," Singhal claimed.

"Our vision for this data graph is as a tool to help the genesis of more information, a never ending cycle of creativeness and insight." Conventional Web search formulas recognise words typed into question boxes and then deliver links to web sites that appear important. Google didn't show a timeline for the evolution to "semantic" capacities. Google is eternally tuning its search website, and in Jan wove content from its social network and Picasa photo-sharing service into its search formula to serve up customized results to online questions. "Search, and Your World" lets folk signed into Google accounts get search results that include content endorsed for sharing by them or buddies at Google+ or Picasa.

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