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OTR Trading
Project: OTR Trading Search Engine Marketing Campaign
Timeframe: 21 days
Project Timeline: 2007-07-12 to 2007-07-26
We took 14 days to complete this search engine marketing project, completing it 7 days before its deadline.
While a significant amount of work on the search engine optimisation of the OTR Trading web site code and such, OTR Trading was not yet ready to invest in a full blown SEO/SEM campaign.
With some link exchanges, application submissions and a few web directory submissions, we got OTR Trading some very good results. At time of writing, they are on the first page of the search page results for the keywords: "4x4 parts", "milemarker winch", "4x4 tires", "hydraulic winch", "electric winch" and "4x4 accessories". These keywords / keyphrases were positioned in ranks ranging from 1-6.
Other keyphrases and keywords worth mentioning: "extreme 4x4", "atv winch", "winch", "spotlights", "4x4 off road" which were all on pages 1-10 of Google's results.
The above mentioned Google results were all for South African based results. We also got OTR Trading ranking for the following keywords and keyphrases international which is quite impressive seeing as how much search engine marketing actually went into this campaign: "4x4 accessories","hydraulic winch", "electric winch" and "milemarker winch". These ranked in the Yahoo search engine from pages 3-9.
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